SONY WALKMAN

Brief: 
Create a worldwide launch video for the Sports Walkman W270 that would appear online and at CES. 

What we did: 
To demonstrate that the Walkman W270 can really stand up to intense workouts, we found six world-class athletes and let them loose while using the product. In addition to this launch video, we also created lifestyle photography, a video for China, 3 specific feature videos and six sports specific videos.