LENOVO PHAB 'Lose yourself'

Lenovo came to us with their latest phone, er tablet, no phone. Introducing the Phab, by far the largest and best way to absorb yourself with music, games or movies on any handheld device. We were asked to create a campaign that they could run across their social channels bringing this monster to life . 

Results:
Facebook stats: 5 million+ views, 22 000+ likes and 1500+ shares in the first week.