THINKPAD X1 'Heritage'

The Brief:
To launch Lenovo’s flagship ThinkPad for 2014, we were tasked with developing a suite of video assets to broaden the X1 Carbon ThinkPad’s consumer base and increase consideration.

The Work:
The challenge was to tell an honest story of what makes ThinkPad one of the most innovative notebooks on the market. We decided on David Hill - Vice President of Lenovo corporate identity and design. With 20 years at IBM, David led some of the most strategic design initiatives within the company. He talks us through some of the design themes behind ThinkPad and the new X1 Carbon design.

An emotionally charged story from David Hill, as he talks us through some of the principle design themes behind ThinkPad and the new X1 Carbon design. Learn More: http://lnv.gy/x1carbon New 14" ThinkPad X1 Carbon starts at just 2.83 lbs, yet it's durable with carbon-fiber construction and packed with premium features like an Adaptive Keyboard that changes automatically with apps, RapidCharge battery technology, a patented cooling system, and a stunning ThinkPad ColorBurst Display.

 

THINKPAD DESIGN STORY
'The sum of its parts' 

The Work:
We brought to life the story behind the intense level of detail and thinking that has gone into each and every Thinkpad. 
 

Deep industry insight allows Lenovo to shape the next ThinkPad designs and technology to deliver the greatest possible experience. Batteries that can be swapped without powering down, thinner and lighter designs with even more power than before. Learn More: http://lnv.gy/lenovo