BOTTLE GREEN POSH CORDIAL

BRIEF
To build deeper and more authentic relationships between Bottle Green and their primary audience.

5-MINUTE QR CODE EXPERIENCES

Using QR codes, we enabled people to download enchanting stories based in the Cotswolds. These appeared on media space where people might be waiting, e.g. bus stops.

• There were 7 available stories, each related to a flavour and penned by local authors

• Each aimed to have some interactivity to help the story along

• A hidden clue was also laced into the stories. So, if the reader finds them all, they would be lead to a hidden prize in the Cotswolds. (Funnily enough, at the distillery.)

YOUR LITTLE FASHION HELPER

An online app that enabled you to mix your mood and then have the perfect clothes to match it suggested to you.

• You could then buy them straight from ASOS within the app.
• Results were sharable straight to Facebook and Twitter to find out what your friends think.

The Bottle Green Lifestyle Tour

This smartphone app leads you to places that fit the Bottle Green lifestyle. These would be the best hidden gems like boutiques, delis and bars. If you check into them on Facebook Places when you visit them, you’d get rewarded too.
• Each major UK city had its own tour
• The first person to check into ten locations wins a Mr & Mrs Smith weekend in the Cotswolds
• The tours were updated seasonally and matched with various flavours or events (E.g. if Ascot was coming up, the tour would include the best hat shops)
• Users were able to create their own tours which could be shared with the community