F45 TRAINING - Global Creative Director
https://f45training.com/

I have spent the last seven years working with F45 Training - an innovative global fitness franchise that has taken the world by storm.

• Brought in to champion the craft of design and visual storytelling, and help elevate the department’s output. 

• Inspire, generate, and develop big ideas that are strategically-informed for both local and global audiences.

• Leading, mentoring and developing the team.

• Rolling the brand out across the US and Canada, which was then followed by a global roll-out

• Help secure backing from high profile investors, sporting legends and influencers

• Develop and launch four new franchise operations including Prodigy (teen fitness), FS8 (Pilates focus) and F45 Recovery

RESULTS: Since working with F45, the company has become the fastest growing fitness franchise in the world, with more than 2,000 studios in over 50 countries around the globe. The company also secured the backing of Mark Wahlberg.

WAHLBERG WEEK
A free week trial that brings F45’s functional workouts to communities around the globe. Experience seven unique workouts created exclusively with Mark Wahlberg. Here are a just few pieces showcasing how the week was brought to life.

RECOVERY - This is a new premium F45 recovery offering including Cold Plunge, UV Sauna, contrast and percussion therapy - Complete brand development and rollout

DAVID BECKHAM AND F45 - DESIGN AND ART DIRECTION

MAGIC JOHNSON AND F45

THERE’ S A LITTLE MAGIC IN ALL OF US.
And that’s why Magic University was created. The coming together of legend Magic Johnson and F45 will help spark the magic in all of us.

This collaboration is rooted in passion, teamwork, a love for fitness, and a desire to change lives across the world. Magic University is the embodiment of Team Training, Life Changing—by unifying individuals through a feeling of inspiration and change, we will create a powerful community unlike any other.

F45 CHALLENGE REBRAND - A nutrition and training program focused on holistic well-being. The combination of F45’s style of training and the challenge meal plans is designed to help members transform their lives.

The brief was to bring Challenge up to date - create a look and feel that felt modern and could be used across all the various pillars.

SOCIAL - SETTING THE TONE OF VOICE AND DESIGN DIRECTION

BRAND PARTNERSHIPS - DESIGN DIRECTION

MILITARY CAMPAIGN - We help active-duty service members, veterans, reserve/guard & military spouses convert their military experience into the fitness industry with us here at F45 as certified coaches prior to being discharged.

BRAND BIBLE - REDESIGN

WORKOUT PROGRAM BRANDING - ONGOING LOGO DESIGN

AMBASSADOR/INFLUENCER CAMPAIGNS

2022 Introducing Gunner Peterson as F45’s new head of Athletics.

2021 Introducing our partnership with Olympic Gold medalist Morgan Mitchel