INTEROUTE 'GERBILS'
Art director

Brief:
To sell Interoute's streaming services to media companies

What we did:
We sent this gerbil cage to various media companies like video game manufacturers and editing houses with a tag directing them to a microsite. The video below was streamed onto their desktop using Interoute steaming services.

Results:
10% response rate and 5,000 hits on the film - even though only 100 cages were sent out.

Awards:
Bronze Lion - Cannes Advertising Awards - Direct Mail
Gold - Design Week Awards - Direct Mail
Gold - B2B Awards - Best Interactive Advertising
Finalist - Marketing Design Awards - Direct Mail
Finalist - London Int Advertising Awards - Direct Mail

We sent the IT directors an empty gerbil cage with bent bars. At the bottom of the cage was a post-it saying, Im outta here! and attached to the bent bars was a tag which read To find out why, visit you-are-not-going-to-believe-this.com.