FS8 is all-in-one fitness with attitude. It’s a never-been-done-before offering that remixes the best elements of Pilates, tone and yoga for a complete, full-body group training experience — with none of the fluff.

Brought in from its early inception I brought this brand to life through brand, digital and Comms.
We then collaborated with creative agency Cummins & Partners to roll it out and develop further.
This included a partnership with surfing legend Mick Fanning.

My involvement:
• Creative & Design Direction