NOMINET

Nominet looks after any domain name which ends with a .uk, e.g. warp-and-woof.co.uk.

Brief:
Get Britons to choose a ‘.uk’ rather than a ‘.com’ for their domain name.

What we did:
We created a campaign which aimed to evoke pride in being British. One that reminded people of all the great things Britain has done. In doing so, our message to them was that if you’re British – you should be proud to use a .uk

AWARENESS & POSTERS

THE 25 YEARS OF .UK TOUR
This promotion took people on a tour of landing pages which showcased some of the best things Britain has created over the last 25 years.

People started the tour by entering the first domain name in the online ad. This would take them to a new page where they would have a clue for the next landing page’s domain name in the form of videos, sound bites or image. The first 10 people that finished it took home a hamper of frightfully British things.